China Star Marketing

AP News - 534 days ago
China Star Marketing
In this photo taken Wednesday Aug. 4, 2010, NBA's Boston Celtics power forward Kevin Garnett, center, visits Chinese Pavilion at World Expo site in Shanghai. "Love China" declared his T shirt, Anta, the athletic shoe producer, brought Garnett to China for a weeklong promotional tour. To reach worldly young Chinese consumers, the country's new but ambitious brands are scouring the globe for athletes, film stars and other celebrity spokespeople like Garnett who might have no personal link to China but are stars here. (AP Photo/Eugene Hoshiko)