Coney Island Polar Bear Club Takes Icy Plunge On New Years Day

NEW YORK - JANUARY 1: Swimmers run into the chilly Atlantic waters of Coney Island during the Coney Island Polar Bear Club New Year's Day swim on January 1, 2010 in New York City. The event, which was also sponsored by child retreat organization Camp Sunshine, drew an estimated 600 swimmers. (Photo by Brian Harkin/Getty Images)