NFL Ad Campaign

This image released by the NFL on Tuesday, Aug. 31, 2010, shows a "Back to Football" marketing campaign advertisement. The effort aims to keep up last year's record TV ratings and improve its value to sponsors. The league is running ads for "Back to Football" on its broadcast partners NBC, CBS, FOX, ESPN, and NFL Network. All are using the slogan, too. (AP Photo/NFL) NO SALES.